CATCH The Label was created in May 2024 by two spontaneous friends, Jamie and Tina. Unknowingly, the place our friendship began would be the same place our idea for CATCH The Label would be curated. After missing one of many flights together, this one in particular led to a zealous pursuit into the swimwear and design world.

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Upon not catching our flight by three minutes after running through the airport at 6 am, the next flight wasn’t leaving until 9 pm. After drowning our sorrows over our early wake-up time, barely missed flight, and an airport Bloody Mary, we gathered ourselves to go wait on our friend’s yacht until our next flight. A few handcrafted boat espresso martinis later, we decided to catch one thing, and that was our mutual passion to reinvent swimwear as we know it today.

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Our goal is to bring quality, beautiful, one-of-a-kind designs back to swimwear for every body. With the drive to succeed and the desire to bring confidence to every woman in swimwear, CATCH The Label was born.

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We hope you love our swimwear as much as we do <3